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SM Town’s COEX Artium is a place where all the contents of SM entertainment stars such as TVXQ, Girls’ Generation, EXO, and f(x) are concentrated. It consists of MD shops, professional studios where you can train like singers and shoot pictorials and music videos, SM Town Theater where you can perform at concerts, and archive cafes.

It was designed and designed so that the joy of SM Town COEX Artium can be experienced online, and it was built to allow various experiences by adding online convenience to offline strengths.