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t was intended to express the reliability of products accumulated in Hyundai Department Store’s offline store and the experience of premium service on the website. The focus was on UI/UX that can express the brand concept of a food hall, and it is composed of a simple and clean tone and manner design that can maintain the food hall identity and stand out for products.

It sought to differentiate itself by installing a system that delivers food cooked by F&B and restaurants specializing in department stores such as deli and bakery, as well as sourcing products from outside famous brands that lead premium fresh food and gourmet trends. In particular, it expanded its sales channels so that more users can access competitive products at Hyundai Department Store’s food hall, and sought to emphasize Hyundai Department Store’s unique strengths in the online food market by continuously strengthening department store-style MDs such as trendy food to enhance delivery competitiveness.